Secure Data Privacy
Consumers must trust that personal information gathered and stored by companies will not be used in a way that is harmful to the company. This is why protecting the privacy of their data is a vital part of building brand loyalty. It can be accomplished in different ways, from setting guidelines around how data is scanned and then acted upon, to making encryption mandatory for all sensitive information.
Businesses are increasingly relying upon quality and quantity of data to offer services such as personalised customer experiences, targeted advertising, and based on scientific insights. They must balance this need while also protecting the personal data of their customers. If a business fails to adhere to this policy, they could be in danger dataroomllc.com/what-is-gdpr-and-how-does-it-protect-data-privacy of financial ruin, legal action and loss of customer loyalty.
While there are some similarities between data privacy and data security, the latter focuses more on protecting and securing that information from unauthorised access. While security is a part of data protection but it’s not enough address all of the concerns.
The first step following an incident is to work with forensics experts in analyzing any preserved or backup data. This will help identify who had access to the data at the time of a breach, and the manner in which it was accessed. It’s also important to inform consumers about the breach. This will help prevent the threat of phishing scams directed toward them and also reassure them that their information is secure with your company.